PROFILE
In retail marketing, you have a flash to catch your shoppers’ attention, whether they’re online, flipping through a magazine or walking down a store aisle. My job is creating and executing those visual concepts – from photo shoot through pre-press – and doing it all drama-free.
Chances are, you’ve seen my award-winning work, which is front and center in 1,150 JCPenney’s stores nationwide, on billboards in Manhattan or in any number of high-end home or kitchen product catalogs. Although I deliver on time and within budget, I’ll keep working with the shot until it’s right – with the energy, excitement and impact to help you sell more product. That’s my value proposition – and that’s an approach that can make a difference for you.
ABOUT ME
• Award-winning photo art director with a passion for creating fun, unique, grab-your-attention visual images that aren’t just the “same old, same old.”
• Brings a keen fashion sense and an eye for detail to every project — in other words, I keep going until the shot or design is right.
• Experienced with major retailers, and multiple retail categories, including: Womens, Men’s, Kid’s, Fashion Accessories, Shoes, Handbags, Juniors and Home.
• Plays well with others, including merchandisers, brand managers, creative and production teams, photographers and stylists.
• Works efficiently, streamlining in-house graphic production process for one major retailer that reduced concept-to-finished product timeframe by 20%.
• Designs and art directs corporate brochures, catalogs and marketing collateral – and actually reads the copy.
• Twenty years experience proving that engaging, compelling photography and design can lift sales numbers.